Single Framework for the Provision of Provision of Creative Advertising Services

Single Framework for the Provision of Provision of Creative Advertising Services

Horse Racing Ireland (HRI)

## Summary Horse Racing Ireland (HRI) is seeking a single framework for the provision of creative advertising services to support the marketing efforts of its 26 racecourses and potentially other racecourses outside of its subsidiaries. The estimated value of the contract is €3,000,000.

## Scope & Deliverables * Provision of creative advertising services to support the marketing efforts of HRI's 26 racecourses and potentially other racecourses * Development of advertising strategies and campaigns * Creation of advertising materials (e.g. print, digital, social media) * Management of advertising budgets and campaigns

## Key Requirements * Eligibility: Tenderers must be registered on the eTenders website and have a valid eTenders account * Qualifications: Tenderers must have experience in providing creative advertising services to the public sector * Certifications: Not stated * Experience: Tenderers must have a proven track record of delivering successful advertising campaigns

## Commercials & Timeline * Estimated value: €3,000,000 * Submission deadline: 5th November 2026 at 12:00 Noon (local time) * Contract duration: 48 months * Framework agreement: Yes, without reopening of competition

## How to Bid * Submission method: Electronic submission via the eTenders website * Languages: English * Key documents to prepare: Tenderers must prepare a comprehensive tender submission that includes: + A detailed proposal outlining the services to be provided + A description of the tenderer's experience and qualifications + A breakdown of the costs associated with the services + A plan for the management and delivery of the services

## Bid Considerations * This tender may suit companies with experience in providing creative advertising services to the public sector. * Opportunities: The contract has a maximum value of €3,000,000 and a duration of 48 months, providing a significant opportunity for tenderers to secure a long-term contract. * Risks: The contract is a framework agreement, which may limit the ability of tenderers to negotiate prices and services. Additionally, the contract duration is 48 months, which may pose a risk for tenderers who are unable to commit to a long-term contract.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Horse Racing Ireland (HRI) has 63 tender(s) tracked on TenderScout, of which 1 are currently open. On the EU TED record this buyer has awarded 103 contract(s) worth around €178,383,037.

Recent awarded suppliers include Flogas Natural Gas Ltd, APCOA Parking Ireland Ltd, Racing Technology Ireland, i-Neda Ltd, Events Parking Ltd.