Service Contract for the Provision of a Loyalty Scheme to HRI Racecourses Ltd

Service Contract for the Provision of a Loyalty Scheme to HRI Racecourses Ltd

Horse Racing Ireland (HRI)

## Summary Horse Racing Ireland (HRI) is seeking a service contract for the provision of a loyalty scheme to its racecourses. The contract will be awarded through an open procedure, and the estimated value is €215,000 excluding VAT.

## Scope & Deliverables * Provision of a loyalty scheme to HRI's racecourses * Implementation and management of the scheme * Development of a customer loyalty program * Integration with existing systems and processes * Ongoing maintenance and support

## Key Requirements * Eligibility: Tenderers must be a company or organization with the necessary expertise and experience in providing customer loyalty schemes. * Qualifications: Tenderers must demonstrate a strong understanding of the horse racing industry and the requirements of HRI's loyalty scheme. * Certifications: Not stated. * Experience: Tenderers must have a proven track record of delivering successful customer loyalty schemes.

## Commercials & Timeline * Estimated value: €215,000 excluding VAT * Submission deadline: Friday, September 25, 2026, at 12:00 noon (local time) * Contract duration: 60 months (5 years) * Framework/DPS: None stated.

## How to Bid * Submission method: Electronic submission through the eTenders portal * Languages: English * Key documents to prepare: Tenderers must submit a comprehensive tender document, including a detailed proposal, technical specifications, and a project plan.

## Bid Considerations * This tender may suit companies with experience in delivering customer loyalty schemes to the sports or entertainment industries. * Opportunities: The contract offers a 5-year duration, providing a stable revenue stream for the successful bidder. * Risks: The tender requires a high level of technical expertise and a strong understanding of the horse racing industry, which may present a challenge for some bidders.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Horse Racing Ireland (HRI) has 61 tender(s) tracked on TenderScout, of which 3 are currently open. On the EU TED record this buyer has awarded 101 contract(s) worth around €177,983,037.

Recent awarded suppliers include Flogas Natural Gas Ltd, APCOA Parking Ireland Ltd, Racing Technology Ireland, i-Neda Ltd, Events Parking Ltd.