MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

Trinity is seeking to engage with a media strategy partner with global reach who can help the university

MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

Education Procurement Service (EPS)

## Summary The Education Procurement Service (EPS) is seeking a media strategy partner with global reach to help Trinity College Dublin achieve its national and international student recruitment targets. The estimated value of the contract is €1,600,000.

## Scope & Deliverables - Media strategy development for undergraduate and postgraduate student recruitment - Planning and buying services for marketing campaigns targeting key countries around the globe - Flexibility and agility required to maximise opportunities in a competitive global private Business School landscape

## Key Requirements - Eligible bidders must be registered on the Irish eTenders system - Bidders must have experience in media strategy development, planning, and buying services for higher education institutions - Bidders must demonstrate expertise in marketing management consultancy services, sales, marketing, and business intelligence software development services, direct marketing services, and advertising and marketing services

## Commercials & Timeline - Estimated value: €1,600,000 - Submission deadline: Monday, June 15, 2026, 14:00 IST - Contract duration: 48 months - Framework/DPS: No framework agreement or dynamic purchasing system

## How to Bid - Submission method: Electronic submission via the Irish eTenders system (https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=8147362) - Languages: English - Key documents to prepare: + Tender document package available on the eTenders system + Company profile and experience in media strategy development, planning, and buying services for higher education institutions

## Bid Considerations - This contract may suit bidders with experience in marketing management consultancy services for higher education institutions. - Opportunities: The contract offers a chance to work with Trinity College Dublin and contribute to its ambitious national and international student recruitment targets. - Risks: + Competition from established media strategy partners + Need for flexibility and agility to adapt to changing market conditions + Potential for changes in the university's strategic plan or marketing priorities during the contract duration

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Education Procurement Service (EPS) has 125 tender(s) tracked on TenderScout, of which 12 are currently open. On the EU TED record this buyer has awarded 400 contract(s) worth around €621,741,245.

Recent awarded suppliers include Access Earth, Beir Buaidh Limited, Bio-Sciences Ltd, Illumina Cambridge Ltd, GEA Process Technologies Ireland Ltd..