Invitation to Tender for Bord Bia's Public Relations Agency in the Netherlands

Bord Bia, the Irish Food Board, is inviting tenders from suitably experienced and qualified agencies

Invitation to Tender for Bord Bia's Public Relations Agency in the Netherlands

Bord Bia (Irish Food Board)

## Summary Bord Bia is procuring public relations agency services specifically for the Netherlands market. This open tender seeks a partner to manage communications and promote Irish food products within the Dutch region.

## Scope & Deliverables - Strategic PR planning and execution for the Netherlands. - Media relations and press engagement in the Dutch market. - Monitoring and reporting on PR activities and impact. - Management of stakeholder communications relevant to the Irish food sector in the Netherlands.

## Key Requirements - Proven experience in public relations, particularly within the food or agricultural sector. - Demonstrated capability in the Dutch market, including local media connections. - Eligibility as a registered business entity capable of contracting with a public authority. - Specific qualifications or certifications are not explicitly listed in the provided data; bidders should refer to the full tender documents for detailed professional requirements.

## Commercials & Timeline - Estimated value: €325,000.00 - Submission deadline: Monday, September 1, 2025, at 12:00 IST - Contract duration: Not stated - Framework/DPS: Not stated

## How to Bid - Submission method: Not stated (typically via the relevant public procurement portal, e.g., TED or Bord Bia’s specific portal). - Languages: Not stated (likely English and/or Dutch). - Key documents to prepare: Standard tender response forms, company profile, case studies relevant to Dutch PR, and financial proposals. Bidders must consult the official tender pack for the exact checklist.

## Bid Considerations - This opportunity suits agencies with strong existing networks in the Netherlands and experience in B2B or government-related communications. - It offers a chance to deepen Bord Bia’s presence in a key European market, potentially leading to long-term strategic partnership. - Risks include high competition from established local PR firms and the complexity of navigating cross-border regulatory environments for food promotion. - The timeline is tight; preparation must begin immediately to meet the early September deadline.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Bord Bia (Irish Food Board) has 21 tender(s) tracked on TenderScout, of which 3 are currently open. On the EU TED record this buyer has awarded 143 contract(s) worth around €149,541,270.

Recent awarded suppliers include Sprim, Bord Bia, Code Plus Ltd, Garden Events Ltd, Rothco.