Invitation to Tender for Media Services in Japan

Bord Bia is looking to appoint a strategic agency partner to focus on the marketing of Irish food and drink

Invitation to Tender for Media Services in Japan

Bord Bia (Irish Food Board)

## Summary Bord Bia (Irish Food Board) is seeking a strategic agency partner to focus on marketing Irish food and drink in Japan.

## Scope & Deliverables - Provide media services for the marketing of Irish food and drink in Japan - Work closely with key Bord Bia teams in Tokyo and Ireland

## Key Requirements - Eligibility: Not stated - Qualifications: Marketing management consultancy services (CPV code 79413000) - Experience: Strategic agency partner experience, particularly in Japanese market - Certifications: Not stated

## Commercials & Timeline - Estimated value: €488,000 - Submission deadline: Mon Jul 20 12:00:00 IST 2026 - Contract duration: 48 months - Framework/DPS: No framework agreement or dynamic purchasing system

## How to Bid - Submission method: Electronic submission via eTenders only - Languages: English - Key documents to prepare: + Request for Tender (RFT) document + Procurement Document + Tender submission

## Bid Considerations - This tender may suit agencies with experience in marketing and promoting food products internationally. - Opportunities include a 48-month contract with an estimated value of €488,000. - Risks include the need to work closely with Bord Bia teams in Tokyo and Ireland, as well as the competitive nature of the tender process.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Bord Bia (Irish Food Board) has 21 tender(s) tracked on TenderScout, of which 2 are currently open. On the EU TED record this buyer has awarded 143 contract(s) worth around €149,541,270.

Recent awarded suppliers include Sprim, Bord Bia, Code Plus Ltd, Garden Events Ltd, Rothco.