Provision of Media Planning and Buying Services

Horse Racing Ireland is seeking a service provider with expertise in the provision of Strategic Media

Provision of Media Planning and Buying Services

Horse Racing Ireland (HRI)

## Summary Horse Racing Ireland (HRI) is procuring a single-party framework for strategic media planning and buying services across the Republic of Ireland and Northern Ireland. The contract aims to secure expertise in advertising consultancy for a duration of four years.

## Scope & Deliverables - Strategic media planning and buying services. - Coverage across the Republic of Ireland and Northern Ireland. - Advertising consultancy services (CPV: 79341100). - Performance location: Dublin, Ireland.

## Key Requirements - Eligibility criteria and grounds for exclusion are detailed in the Procurement Document. - Tenderers must demonstrate expertise in strategic media planning and buying. - No specific qualifications or certifications are listed in the notice; refer to the ITT for detailed selection criteria. - Participation is not reserved.

## Commercials & Timeline - Estimated value: €5,000,000 (excluding VAT). - Contract duration: 48 months. - Submission deadline: 11 June 2026 at 12:00 (IST). - Tender validity: 90 days. - Framework type: Single-party framework without reopening of competition.

## How to Bid - Submission method: Electronic submission via the eTenders portal. - Language: English only. - Key documents: Review the full Invitation to Tender (ITT) document for detailed requirements. - Additional information requests must be submitted by 29 May 2026. - Contact: procure@hri.ie.

## Bid Considerations - Opportunity: Significant budget (€5M) for a single provider, offering long-term stability (4 years). - Risk: Single-party framework limits flexibility; strict compliance with ITT documentation is critical. - Suitability: Best suited for agencies with proven experience in cross-border (ROI/NI) media strategy. - Process: Open procedure under EU Directive 2014/24/EU; review via the High Court of Ireland.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Horse Racing Ireland (HRI) has 51 tender(s) tracked on TenderScout, of which 3 are currently open. On the EU TED record this buyer has awarded 99 contract(s) worth around €172,983,037.

Recent awarded suppliers include Flogas Natural Gas Ltd, APCOA Parking Ireland Ltd, Racing Technology Ireland, i-Neda Ltd, Events Parking Ltd.