MC/2026/03 Creative Strategy and Communication Services

MC/2026/03 Creative Strategy and Communication Services

Fáilte Ireland-National Tourism Development Authority

## Summary Fáilte Ireland-National Tourism Development Authority is procuring Creative Strategy and Communication Services for a 60-month duration. The estimated value is €15,000,000.

## Scope & Deliverables * Development of a creative strategy for the tourism sector * Provision of communication services to promote the sector * Management of advertising and marketing campaigns * Customer survey and satisfaction services * Auction and electronic auction services * Business and management consultancy services * General management consultancy services * Marketing management consultancy services * Design consultancy services * Public relations services

## Key Requirements * Eligible bidders must be registered on the eTenders system * Bidders must have relevant experience in providing creative strategy and communication services * Bidders must have a proven track record of delivering successful marketing campaigns * Bidders must comply with the National Green Public Procurement criteria

## Commercials & Timeline * Estimated value: €15,000,000 * Submission deadline: 15 October 2026, 12:00 IST * Contract duration: 60 months * Framework/DPS: No framework agreement or dynamic purchasing system

## How to Bid * Submission method: Electronic submission via the eTenders system * Languages: English * Key documents to prepare: + Tender submission + Request to participate + Procurement documents (available on the eTenders system)

## Bid Considerations * This tender may suit bidders with experience in providing creative strategy and communication services to the tourism sector. * Opportunities: + Potential for a long-term contract with a major client + Opportunity to develop a creative strategy for the tourism sector * Risks: + High competition from established bidders + Need to comply with the National Green Public Procurement criteria

Restricted procedure. A two-stage process: suppliers first complete a selection questionnaire (capacity, experience, financial standing), and only those who qualify are invited to submit a full tender. Plan for the pre-qualification stage well before the tender deadline.

Fáilte Ireland-National Tourism Development Authority has 53 tender(s) tracked on TenderScout, of which 2 are currently open. On the EU TED record this buyer has awarded 218 contract(s) worth around €458,921,000.

Recent awarded suppliers include Newsaccess Limited, First Western, W2 Consulting, Blue Sail Consulting, TEAM Tourism Consulting, EarthCheck & Boland Marketing.