MC/2026/01 Media Buying Audit Services

MC/2026/01 Media Buying Audit Services

Fáilte Ireland-National Tourism Development Authority

## Summary Fáilte Ireland-National Tourism Development Authority is seeking a contractor for Media Buying Audit Services. The estimated value is €180,000 and the contract duration is 5 years.

## Scope & Deliverables * Media buying audit services for Fáilte Ireland's marketing campaigns * Identification of areas for improvement in media buying practices * Recommendations for optimizing media spend

## Key Requirements * Eligibility: Not stated * Qualifications: + Experience in auditing and analyzing media buying practices + Knowledge of Irish market and advertising landscape * Certifications/Experience: + Relevant certifications (e.g. Chartered Accountant, Certified Marketing Professional) + Proven track record of delivering similar services to public sector organizations

## Commercials & Timeline * Estimated value: €180,000 * Submission deadline: Wed Jun 17 12:00:00 IST 2026 * Contract duration: 5 years * Framework/DPS: No framework agreement or dynamic purchasing system

## How to Bid * Submission method: Electronic submission via etenders.gov.ie * Languages: English * Key documents to prepare: + Tender response document + Supporting documentation (e.g. CVs, certifications)

## Bid Considerations * This tender may suit companies with experience in auditing and analyzing media buying practices. * Opportunities for the successful contractor include a 5-year contract with Fáilte Ireland. * Risks to consider include the competitive nature of the tender process and the need to meet Fáilte Ireland's specific requirements.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Fáilte Ireland-National Tourism Development Authority has 44 tender(s) tracked on TenderScout, of which 3 are currently open. On the EU TED record this buyer has awarded 214 contract(s) worth around €458,061,000.

Recent awarded suppliers include Newsaccess Limited, First Western, W2 Consulting, Blue Sail Consulting, TEAM Tourism Consulting, EarthCheck & Boland Marketing.