Provision of Collective Marketing Campaign for Carlow Tourism: Single-Party Framework Agreement

As the county tourism marketing and development company, Carlow Tourism is responsible for the

Provision of Collective Marketing Campaign for Carlow Tourism: Single-Party Framework Agreement

Carlow Tourism_147893

## Summary Carlow Tourism is procuring a single-party framework agreement for a collective marketing campaign to promote tourism in County Carlow, Ireland. This open procedure invites suppliers to provide comprehensive marketing services to enhance the region's visibility and visitor engagement.

## Scope & Deliverables - Provision of a collective marketing campaign strategy and execution. - Development and management of promotional materials and digital assets. - Coordination of tourism-related events and partnerships within the Carlow region. - Ongoing performance reporting and campaign optimization throughout the contract period.

## Key Requirements - Eligibility: Open to all qualified suppliers meeting EU public procurement standards. - Qualifications: Demonstrated expertise in tourism marketing and brand management. - Experience: Proven track record in delivering successful collective marketing campaigns for regional tourism bodies. - Certifications: Standard compliance with Irish and EU public sector procurement regulations.

## Commercials & Timeline - Estimated value: €400,000.00 - Submission deadline: Fri Aug 15 12:00:00 IST 2025 - Contract duration: Not stated - Framework/DPS: Single-Party Framework Agreement

## How to Bid - Submission method: Electronic submission via the designated procurement portal (details not specified in data). - Languages: English (standard for Irish public sector). - Key documents to prepare: Technical proposal outlining campaign strategy, financial proposal, proof of eligibility, and relevant case studies.

## Bid Considerations - Strategic Fit: Ideal for agencies with strong regional tourism experience and digital marketing capabilities. - Opportunity: Secures a long-term framework agreement, potentially leading to sustained revenue and deeper client integration. - Risk: Single-party structure may limit competitive dynamics post-award; ensure capacity to handle full campaign scope. - Timeline Pressure: Short window between publication (Jul 17) and deadline (Aug 15) requires rapid resource mobilization.

Open procedure. Any interested supplier may submit a tender. There is no shortlisting stage — all compliant bids received by the deadline are evaluated against the published award criteria. It is the most common route for Irish public contracts and is open to SMEs and new entrants.

Carlow Tourism_147893 has 3 tender(s) tracked on TenderScout.