P20467 - Airside Market Research Services

P20467 - Airside Market Research Services

daa plc

## Summary daa plc is procuring airside market research services to support commercial strategy and operational decision-making at its airport network. This negotiated procedure with prior call for competition seeks specialized insights into passenger behavior and retail performance within secure airport zones.

## Scope & Deliverables - Conduct qualitative and quantitative research on airside passenger demographics, spending patterns, and satisfaction. - Analyze retail and duty-free performance metrics to identify optimization opportunities. - Provide actionable recommendations for tenant mix, pricing strategies, and customer experience enhancements. - Deliver regular reporting and ad-hoc analysis as required by daa plc.

## Key Requirements - Proven experience in market research, specifically within aviation, retail, or hospitality sectors. - Demonstrated expertise in airside or secure area consumer behavior analysis. - Strong analytical capabilities and ability to translate data into strategic insights. - Compliance with Irish public procurement regulations and daa plc’s specific eligibility criteria. - Relevant certifications in market research methodologies or data analysis may be advantageous.

## Commercials & Timeline - Estimated value: Not stated - Submission deadline: Tue Jul 29 12:00:00 IST 2025 - Contract duration: Not stated - Framework/DPS: Not stated

## How to Bid - Submission method: Electronic submission via the specified e-procurement portal (details in tender documents). - Language: English. - Key documents to prepare: Completed tender response form, technical proposal detailing methodology and team CVs, financial proposal (if requested), and proof of eligibility/compliance documents.

## Bid Considerations - Strategic Fit: Ideal for firms with strong aviation retail expertise and established relationships with airport operators. - Opportunity: Access to unique, high-value data on passenger spending in a captive market environment. - Risk: Negotiated procedures offer less transparency; ensure clear understanding of evaluation criteria and potential for scope changes. - Competition: Likely limited to pre-qualified or invited suppliers due to the procedure type; verify invitation status immediately.

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